What Is Your Why?
When you choose to start a business, generally we consider the primary purpose as making money. At least that's what we think. You may also have a desire to use your gifts (known and unknown). And you may be aware of a calling to serve or create a specific transformation in the world. But there's actually more to your motivation to have a business than you are probably aware of.
While starting and running a business is not for everyone, if it's for you, you are among an elite group of individuals. You are someone with a vision, someone who is willing to do what it takes to bring that vision into reality and someone who is leading us into the future because us conscious business owners are the ones who will change the world.
Unless you've designed a widget, are selling a commodity product, or providing a generalized service, there's meant to be more of you in the business than you may have imagined. Your business is an expression and extension of who you are. Even more specifically, your business is simply the vehicle with which you have chosen to evolve your Soul.
Finding Your Why
Wait... what? Yep, it's true! While some people may choose to evolve themselves through relationships, a health challenge, parenting or some other avenue, you have chosen (or are considering choosing) business as a catalyst for your own evolution. Good for you!
But this evolution isn't just any evolution. There are very specific pathways along which your Soul has chosen to master itself. We call these your Divine Coordinates®. These are the specific energies along which your Soul intended to express and experience itself. They also tell us exactly what you are designed to do, how you are meant to do that and your Soul's motivation for doing that in the first place.
Here are the building blocks to finding the Business in Your Soul®…
Many business owners start a business based on what they already "know." Something they have experience in or have an education in. That seems like a good idea, right? It's logical and safe. But what you already know or have experience in isn't necessarily what you are meant to do. It just means you have done it enough to be familiar with it giving you a certain sense of confidence. That's not what we are talking about here.
"Know It" means to know beyond a shadow of a doubt what you are here for and what you were born to do. No matter what you think you sell, this is what people are really buying from you. No matter how you package it, promote it or position your work, it must first be based on the specific energetic qualities that make up your Soul - your Divine Coordinates.
When you build your business on the foundation of your Soul you are serving yourself while you are serving humanity. In fact, until you are serving from these energies, the world is missing a very important piece of the puzzle. No other Soul has your specific Coordinates, your specific talents, and your specific vision. The world is literally waiting for you to know who you are and be that and nothing less.
While we are speaking in the context of business, remember we already discussed the fact that your business is an expression and extension of you. So while the objective is to make money in your business, this part is left out far too often.
"Live It" means to become the embodiment of your medicine, your message and your mission. If you are called to run a business from your Soul, you will soon discover that your business will, and should, serve you as much as it serves your clients or customers. That means you will be growing and evolving right along with your business. Ultimately, your business will only grow to the extent that you do.
It is through being the example of your transformation that prospects and potential clients will recognize you are the one they want to work with. They'll know why they want to pay you and they'll be happy to do so handsomely. This part of the journey is the one most often brushed past or skipped over. And you can very quickly tell when it has been. It will make all the difference in your success or lack thereof.
You've already been making a difference in the world, that much is clear. However, when you reach the "Give It" stage of your entrepreneurial journey your work begins to take on a life if it's own. This is what most business owners and wanna-be business owners dream of when they daydream about making a difference while making a living.
By now you know what you do and even more significantly, you are known for what you do because you exemplify your own transformation. The same transformation you offer clients, you live in your own life. This is the epitome of integrity. Your purpose radiates out from within you, changing lives through your very presence.
But you've also built sustainable systems and offers that support you and your clients. You are ensuring that your work will live far beyond you. Others have caught your vision and support your mission either directly or indirectly. Your legacy has been built brick-by-brick infused with the energy of your Soul the entire way.
Your North Coordinate energy is the target. Whether your ideal customer knows it or not this is really what they are looking for. It may not necessarily be something they can articulate but this is what their Soul is after at this stage of their journey. This is the vision you hold for them that allows them to make their way confidently to their desired destination.
One of your "tools for transformation," the West energy of your Divine Coordinates is how you deliver your unique transformation to your clients. This is how you connect intimately with your ideal clients. When you are centered in your Heart, this is the energy you radiate emotionally. This is the energy you hold that makes them feel safe with you.
Your second "tool for transformation" the energy of your East Coordinate is where you will hold the most affinity with your ideal clients. This is the direction of the Mind. So, here you'll find an indication of what your ideal client is aware they are seeking. But we know there's always more to the story than what we are consciously aware of.
The combination of the South and North energies make up the "what" of your Divine Coordinates. In the South you'll find your mode of action; your verb if you will. This also tells us your most natural approach in your work life. Likely your ideal client is in great need of your South energy but hasn't been able to generate it on their own.
The True Motivation of Your Soul
The center energy of your Divine Coordinates is all for you. As you go through each of your four Directional Coordinates you are providing the world a great service. And we are so very grateful. However, the peak of the pyramid may have nothing to do with your ideal clients at all. It is the peak experience your Soul most wants to reach. The Divine Coordinate itself is your personal "why." Your Soul's true motivation.
It could also be considered your" super power" because it comes so very naturally to you. It's the one energy, unlike the four others, that no one and no-thing in your life can cover over or condition out of you. The added complexity is that we also tend to unconsciously "chase" this energy throughout our lives. We need to remember that the only way to have the sustained experience of your Divine Coordinate is by walking the other four pathways at the base of your pyramid.